What we do
The Ipsos Omnibus team works with clients to field their questions to a regional, provincial, national, international or specialty group of respondents. Our professional research staff provides their expertise in the development and/or fine-tuning of survey questions. You will receive the respondents' answers to your questions in detailed data tables sorted by key regional and demographic variables
Clients in the private, public, and not-for-profit sectors place questions on Ipsos Omnibus Surveys to:
- gauge public opinion on a multitude of issues
- test advertising campaigns
- set benchmarks and measure awareness and usage of brands & services
- estimate and profile demographics of market share
- forecast trends
- track reactions and opinions on specific issues
Omnibus Surveys are available for all needs, budgets, and time frames. Of course, additional research services such as over-samples, executive summaries, full written reports, custom banners, and public releases of survey findings are also available.