About The Ipsos Public Affairs Qualitative HotHouse research group
The Ipsos Public Affairs Qualitative HotHouse team is composed of Public Affairs specialists who are as passionate about the science of qualitative research as they are about staying up-to-date on the newest developments in the field and creating innovative techniques.
Our clients receive the most advanced qualitative research expertise available in the industry. Led by senior level qualitative experts, our qualitative research team members each have between five and twenty-five years experience in the field. This extensive experience is matched by our regional, national, and global operational capacity.
Learn more about the Ipsos Public Affairs Qualitative HotHouse.
What we do
The Qualitative HotHouse team conducts qualitative research that provides our clients with “windows” into the thinking of stakeholders so that new and innovative ideas, concepts, and communications can be developed and advanced. We lead the sessions, interpret the results, and give our clients insights into the perceptions, opinions, beliefs and attitudes of a target audience on a specific issue.
Our clients hear the responses and see the behaviors of their target audiences as they discuss issues, evaluate concepts and grapple with new ideas as a group.
We conduct focus group and other qualitative research methods with all types of consumer and business groups, including specialized and often hard-to-reach groups such as youth, physicians and patients, C-Suite managers, IT managers and employees, engaged citizens, and aboriginals. In addition to French and English, we have conducted qualitative research in a variety of languages including Mandarin, Punjabi, Spanish, and Arabic.
Now, more than ever, we can offer a truly global research service via the International Ipsos Qualitative Network of agencies, one of the biggest of its kind with Ipsos offices in more than 40 countries, and partners in a further 40+. We have the most extensive recruitment resources of any agency today -- backed up by a team of qualitative research professionals who are specialists in designing and managing international qualitative projects.
We have a vast toolbox of traditional and unique qualitative techniques and often employ the following model to determine what, if any, techniques apply to our clients’ research objectives:
Our in-house moderators are experienced in a wide range of qualitative formats, including:
- in-depth interviews
- focus groups
- KRISIS groups (proprietary to Ipsos)
- deliberative research
- creative and stakeholder workshops
- public dialogue sessions
- ethnography
Learn more about qualitative formats.