About Hispanic Research
Accounting for more than 15% of the population, Hispanics are now the fastest growing sub sector of the American population and the nation’s largest minority group.
Underrepresented for years, Hispanics have carved out their own unique identity through independent media outlets, advertising channels and commercial preferences. It has only been in recent times however, that the exceptional market potential of this group has been actively pursued.
Targeting the Hispanic market is becoming increasingly critical to an organization’s long term success and longevity. We provide a solid foundation to support your strategic marketing, organizational policy and diversity strategy efforts, and impart unique and unbiased insight into the attitudes and opinions of the Hispanic population.
About the Ipsos Hispanic Research Center
The Ipsos Hispanic Research Center helps clients in the public, private and not-for-profit sectors foster a greater understanding of the Hispanic population.
Our dedicated team has both the research expertise and cultural understanding to reach and communicate with the Hispanic population, and to provide valuable insight into how this market differs from mainstream America, demographically, behaviorally and attitudinally.
The Ipsos Hispanic Research Center can help your organization better understand the Hispanic market by:
- Analyzing awareness, knowledge and impression of your organization’s reputation, products or services.
- Defining key consumer behaviors and trends
- Spotlighting public opinion and reactions to specific issues.
Our Media Partner
Ipsos Public Affairs is the polling partner for Telemundo Communications Group, a division of NBC Universal. Telemundo is a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates.