About Ethnic and New Canadians Research
Over the past 50 years Canada has become increasingly multi-ethnic and multi-cultural.
But what's happened more recently is that the mosaic itself has been changing: in the post-war years most immigrants came from Europe; now most newcomers are from Asia.
China has been the leading country of birth among individuals who have immigrated to Canada since the 1990s, followed by South Asian countries such as India, Pakistan, Sri Lanka, and Bangladesh.
Marketing to new Canadians and ethnic Canadians requires a sustained effort and an understanding of how these markets differ from mainstream Canadians demographically, behaviorally and attitudinally.
Ipsos Reid’s Ethnic and New Canadians Research Services team has both the research expertise and cultural understanding to reach and communicate with targeted ethnic audiences. The quality of our research provides a solid foundation to support your strategic marketing, organizational policy and diversity strategy efforts.
What we do
The Ethnic and New Canadians Research Services Team assists public, private, and not-for-profit sector clients in exploring the attitudes and opinions of new and intergenerational Canadians, with a focus on those from China and South Asia and other longer standing immigrant communities.
While there are many languages and cultures explored by The Ethnic and New Canadians Research Team, it is primarily focused on the New Canadians populations: Mandarin, Cantonese, Punjabi, Hindi and Arabic.
Using qualitative and quantitative expertise, the Ipsos Reid Ethnic and New Canadians Research Team can help your organization determine what various ethnic groups or market segments need, want and expect:
- Awareness, knowledge and impression of your organization’s reputation, products or services
- Forecasting trends and tracking reactions on specific issues
- Evaluation and satisfaction
- Immigration and related issues
- Cultural dynamics