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Public Opinion Polling Research | 7 pages, 5 charts | Point of View
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans' ratings of federal bodies and exploring the link between familiarity and favorability for Public Sector organizations.
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Reputation and Risk Management Research | 3 pages, 3 charts | Point of View
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.
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Reputation and Risk Management Research | 2 pages, 2 charts | Point of View
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
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Public Opinion Polling Research | 8 pages, 8 charts | Point of View
As the healthcare reform debate continues, Ipsos researchers explore how the American public views Medicare vs. leading insurance companies. So how did Medicare recipients and leading health insurance company policy holders attitudes compare? Learn more by downloading our latest Point of View.
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Reputation and Risk Management Research | 4 pages, 1 charts | Point of View
Environmental initiatives are an increasingly popular component of Corporate Social Responsibility programs. How can you determine the impact of environmental initiatives on your corporate reputation? How can you gain traction from environmental programs to boost your corporate reputation?
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Reputation and Risk Management Research | 5 pages, 2 charts | Point of View
Why is measuring Trust so critical in determining an organization's reputation? Actively managing your corporate reputation by building trust among your stakeholders can help improve your business performance today and in the future.
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Reputation and Risk Management Research | 4 pages, 2 graphs | Point of View
How can triangulating reputation levers with current industry issues and message fit, be utilized to shift opinions about an organization over the long term? How can you ensure that your communications and corporate social responsibility initiatives have impact and are effective?
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Public Opinion Polling Research | 4 pages; 2 charts | Point of View
In our experience, most new administrations – whether they are in the U.S. or in other countries – make the fundamental mistake of confusing the requirements of successful electoral campaigning with that of effectively pushing a specific policy agenda. The first is about selling hope (or fear), while the second is about selling multiple benefits, often to disparate constituency groups.
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Public Opinion Polling Research | 4 pages; 5 charts | White Paper
Americans’ attitudes about key issues raised in the healthcare reform debate differ significantly depending on income, age, family status, employment status and not least of all, their health status.
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International Trends & Global @dvisor | 12 pages; 5 charts | White Paper
Welcome to the second world public opinion report from the Ipsos Global @dvisor - World Public Opinion and the Economic Crisis: The Disruption Hits Home. This research highlights how citizens/consumers around the globe are responding to the economic crisis, the effect on consumer confidence, the issues of most concern, and the effect of the crisis on the corporate reputation of key sectors.
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Public Sector Research | 4 pages, 5 charts | Point Of View
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined.
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International Trends & Global @dvisor | 64 pages; 30 charts | White Paper
Welcome to the first world public opinion report from the Ipsos Global @dvisor - The Gathering Storm. Topics covered in the analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.
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Reputation and Risk Management Research | 4 pages, 2 graphs | Point of View
Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries. Based on our research we have drawn two important analyses.
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Public Sector Research | 4 pages; 3 charts | Point Of View
The election of Barack Obama as President of the United States has been perceived throughout the world as an historical event by any measure.
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Public Sector Research | 4 pages, 7 graphs | Point of View
Brands are cognitive heuristics that cut through the information clutter by capturing "core values" that communicate what a party or a company, or a product stand for. The "healthier" a brand, the more effective it is at communicating its core values.
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Public Sector Research | 6 pages, 5 tables, 4 graphs | Point of View
As social researchers, we have sought to look at opinion trends on same-sex marriage in the United States to sort out the arguments that have merit from those that are pure spin.
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Public Sector Research | 3 pages, 1 chart | Point of View
Read our latest paper that points out the impact of Congress’ plan could have been met with greater support if more care was given to how the approach was framed.
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Reputation and Risk Management Research | 2 pages | White Paper
In March 2007, several major brands of pet food were recalled due to contaminated vegetable proteins provided by a Chinese supplier. Ipsos had been working on marketing and advertising tracking projects for one of the major brands impacted by the recall. Because the Ipsos Product Marketing team recognized the need to create a pro-active communications strategy, they immediately connected their client with Ipsos Public Affairs. The two Ipsos teams worked collaboratively to provide the client’s researchers with a full fledged crisis response research plan.
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Reputation and Risk Management Research | 3 pages | Point of View
At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even client's who track their reputation closely are often impacted by events outside of their control. When an organization faces a crisis (or a potential crisis) of public confidence it must move quickly.
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Reputation and Risk Management Research | 5 pages, 3 charts | Point of View
Why is measuring stakeholders important? Research is about asking relevant questions to relevant people. In the context of corporate reputation, it is critically important to identify the right audience(s): the stakeholder groups whose views can really make a difference to the prosperity of the organisation.
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Reputation and Risk Management Research | 4 pages, 4 charts | Point of View
The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation management have become increasingly part of the business lexicon as business schools incorporate the concept into their curriculum.
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International Trends & Global @dvisor | 7 pages, 7 charts | Point of View
When it comes to health and wellness, opinion elites around the world are clearly voicing their opinion that bigger is not better. Obesity is a problem on a global scale, and one deserving of corporate attention.
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International Trends & Global @dvisor | 5 pages, 5 charts | Point of View
Download our new paper featuring results generated by the Ipsos Global@dvisor – a semi-annual public opinion tracker of elite opinion formers in 22 countries. This paper includes detailed charts that demonstrate the degree of decline in global optimism in the last six months, and reasons why business managers should be worried.
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International Trends & Global @dvisor | 5 pages, 5 charts | Point of View
The realities of a true global economy have placed pressures on all economic players to find new and profitable markets. One such market is the large – though relatively untapped – segment of low-income consumers. What is the potential for the low-income market?
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International Trends & Global @dvisor | 6 pages, 9 tables/charts | Point of View
The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth markets. In Ipsos’ experience, clients are facing the low-income segment with a mixture of fascination and preconceived notions.
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Public Sector Research | 5 pages, 1 chart, 3 tables | Point Of View
Public Opinion is sovereign in democracy. Unmet citizen demands are the harbingers of future electoral disaster. Political leaders and policy officials, therefore, must be attuned to what is important to citizens. To aid in this objective, answers to two simple questions are essential: (1) what do citizens want (or demand); and (2) what can government provide citizens given the available resources.
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International Trends & Global @dvisor | 4 pages, 4 charts | Point of View
The most recent data from Ipsos' Global@dvisor suggest that in the context of the global economy, American economic pessimism has been exported abroad. In this latest paper, we explore the perceptions of the current and future economic situation in 22 countries and find that three corresponding trends – decreased economic optimism, lower sectoral favorability ratings, increased willingness to endorse government regulation – point to the potential impacts that public opinion can have on business operations across the globe.
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