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Silver Linings: Nurturing Reputation Creates Opportunities for Companies in Unpopular Sectors to Shine

Reputation and Risk Management Research | 4 pages, 2 graphs

Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries. Based on our research we have drawn two important analyses. First, there is a clear relationship between familiarity and favorability; however, in order for the relationship to be positive and to translate into an increment in favor – ability, the exposure that feeds familiarity must be positive. Learn the results of this study by reading our point of view now.