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Ipsos Ideas Special Edition on Corporate Reputation

Reputation and Risk Management Research | Ipsos Ideas 12 pages; 8 charts

In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.

By downloading this complimentary magazine, you will gain greater insight into:

• building trust through reputation
• managing the art of triangulation
• how to make reputational gains even if you are in a sector experiencing crisis
• how the image of the US abroad affects the reputation of American companies operating globally
• ...and more.