Knowledge Center

Webinars / Presentations

• Best Practices in Municipal Research

  Public Sector Research | Jamie Duncan | Webinar

  Has your municipality looked at its strategic research program and wondered "What could we be doing differently?" or "How are other municipalities using research?" Are you planning your future research portfolio for 2010 or beyond?

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• Ipsos Knowledge Summit: Research Your Way Out of The Recession

  International Trends & Global @dvisor | Presentation

  Please join Ipsos for an informative research summit to learn more about cost effective and innovative research techniques and tools that will offer you a greater competitive edge in today's new market reality. Speakers will cover a range of topics and share the latest trends and data from each of our research specialty practice areas: advertising, customer satisfaction and loyalty, forecasting & modeling, marketing, media & technology, and public affairs.

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• Passing Through the Eye of the Global Financial Storm

  International Trends & Global @dvisor | Paul Abbate and Clifford Young | Webinar

  View this recorded presentation highlighting recent findings from Ipsos Public Affairs 23-country global economic and crisis reputation tracker, Global @dvisor. During this session, we feature the most recent Global @dvisor findings on the global economic state of today's business environment. As a business leader, you will find it useful to hear consumer citizen opinion towards industries, sectors, trademarks, brands, and categories you compete in.

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• Using Ipsos Rapid Response Research to Overcome Business Challenges

  Omnibus Research | Chris Deeney and Paul Abbate | Webinar

  Can you afford not to gather critical competitive intelligence, or lose perspective of your key markets, or ignore the opinions from constituents about your products and services?

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• Driving Business Performance through Corporate Reputation

  Reputation and Risk Management Research | Trenton Ross | Webinar

  Learn more about how to ensure your company's reputation is sufficiently resilient to weather these trying economic times by viewing this presentation.

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• How to Get Your Message Across in Times of Economic Crisis:
  Using Polling as a Communications Platform

  Public Opinion Polling Research | John Wright and Nicolas Boyon | Presentation

  Learn more about how to deliver critical visibility to your current and prospective client brands, and help them best position themselves to stay ahead of the global economic crisis curve, by downloading our recent presentation.

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• Main Street USA Family Spending Tracker

  Public Sector Research | Paul Abbate | Webinar

  The Family Spending Tracker has been designed to provide leading U.S. companies in the fast moving Consumer Goods, Telecom, Financial Service, Electronics, Retail, and Restaurant sectors with critical visibility into the changing face and landscape of the U.S. consumer, including traditional consumers, low income consumers, African-American and Hispanic consumers.

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• Global Economic Crisis Leads to Financial Contagion

  International Trends & Global @dvisor | Clifford Young | Webinar

  Hear recent Global@dvisor data on economic confidence around the world and the impact on industries, sectors, and categories by viewing this online presentation now.

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• How to Survive a Recession: Smart Marketing Moves in a Minimalist Market

  Reputation and Risk Management Research | Mark Burles and Jeff Etherton | Presentation

  Get the latest research findings on recession marketing and brand reputation by downloading a recent presentation given by Mark Burles, Ipsos NW Director, as well as cost saving methodologies that deliver rich results by Ipsos' Jeff Etherton.

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• ESOMAR Congress 2008

  Reputation and Risk Management Research | Trent Ross | Presentation

  Ipsos, together with Coca-Cola USA , were chosen to speak at the ESOMAR Congress 2008 on the new and fascinating topic of equity flow.

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• Corporate Reputation: New Challenges for Meeting Expectations and Building Goodwill in America

  Reputation and Risk Management Research | Nicolas Boyon and Annabel Evans | Webinar

  Hear whether large companies are meeting the changing expectations of the American public and how they can fine tune their strategy and communications to build goodwill.

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• The Ipsos Charity Research Group Presents: Affordable, Actionable Research for Not-For Profit- Organizations

  Public Sector Research | Presentation

  Recently, senior members of Ipsos Public Affairs held a workshop to help non-profit organizations gain a more sophisticated understanding of how research can be used cost effectively to help them achieve their objectives. We discussed core issues such as strengthening donor loyalty and attracting new donors, refining key target audiences for communications, re-branding with confidence, ad testing, message testing for advocacy, using research to generate publicity, and much more.

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