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Public Opinion is sovereign in democracy. Unmet citizen demands are the harbingers of future electoral disaster. Political leaders and policy officials, therefore, must be attuned to what is important to citizens. To aid in this objective, answers to two simple questions are essential: (1) what do citizens want (or demand); and (2) what can government provide citizens given the available resources. Get the answers to these questions by downloading our latest Point of View.
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Ipsos Public Affairs Offices