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The Apple Pie Effect:

Is There a Link Between U.S. Soft Power and the Corporate Reputation of American Companies?

Reputation and Risk Management Research | 2 pages, 2 charts

Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.