Corporate Reputation Barometer
The Global Corporate Reputation Barometer is a fast, cost effective, global solution for measuring your brand or trademark's reputation.
The Global Corporate Reputation Barometer enables clients to measure and analyze the reputation of their brand or trademark in 22 countries across the globe, and better understand the financial link between their reputation and their bottom line.
This research tool incorporates the reputation pyramid, which measures awareness, familiarity, favorability, and trust, across global markets, comprising 75% of the world's GDP. Understanding how these key metrics can improve your ability to market to, acquire, and retain consumers is included in our standard analysis. Further context for your brand's reputation can be gained by adding your competitor's brand or trademark in all or some of the 22 markets covered by the barometer.
We field our study semi-annually in April and October, and collect 1,000 online completes from "broad elites", who skew up in education, income, and commercial activity on the Internet. Also measured are the opinions of your consumers, or brand purchasers, as well as influencers of your brand.
The standard package comes with cross-tabs, data tables, access to an online portal, and most importantly a custom analysis and presentation of the results to your team, with actions plans and next steps.
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Corporate Social and Environmental Responsibility
This study assesses your reputation for social and environmental responsibility globally, regionally, and nationally, in the context of a key competitor. It illustrates the importance of social responsibility in the purchase decision and shows the effectiveness of your corporate responsibility strategy and communications with customers, influencers and the wider public.
Global Online Omnibus
The Ipsos Global @dvisor Online Omnibus is the only global omnibus featuring attitudinal and brand cross-tabbing in 22 countries, twice a year (April and October). Whether you’ve got two questions in two countries or ten questions in 22 countries, we can get results for you in just 22 days!
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