What we do

Ipsos Public Affairs undertakes strategic research initiatives for a diverse number of Canadian, American, and international organizations. Tactical advice is the key deliverable. We provide our clients with advice that is based not only on data generated by public, elite, stakeholder, corporate, or media opinion research, but a solid understanding of the issue and its context.

Examples of the type of projects we have handled for our clients:

• determining and measuring attitude shifts and subsequent behavioral changes
• public opinion, awareness, and impression
• awareness and issue management
• reputation and risk management
• issue management and strategy (long and short term)
• advocacy, message testing, and positioning
• public policy analysis
• managing long-term strategic issues
• crisis management and strategy
• communications, advertising, and message testing
• stakeholder satisfaction – including members, employees, subscribers, clients, donors, and shareholders

The Public Affairs practice in North America is organized by specialization area, which matches your needs with a research team that specifically understands the issues, challenges, and needs of your sector.

Our specializations include:

• Reputation & Risk Management
• Public Policy, Communications, and Social Trends
• International Trends
• Media and Polling

If you are not sure which specialization is the best fit for your organization or project needs, please feel free to contact the Ipsos Public Affairs office closest to you – we’d be happy to hear from you.