The Ipsos Global@dvisor Reputation Risk Identifier

Encompassing 22,000 interviews with the world's most engaged citizens, the inaugural findings from Ipsos Public Affairs' new study were recently presented to media at the Woodrow Wilson Center in Washington, D.C.

Before you have to know when it might be too late, ask yourself this very simple question: how’s your reputation doing out there today?

You know your reputation follows you everywhere. And in today's ever increasing virtual world where your trademark is the best trustmark you have in the marketplace, you know the risk environment to your reputation is instantaneous and real.

Every time your organization finds its name in the media, a blog or even YouTube nowadays, literally millions of people will know about it too—citizens, consumers, advocates and detractors to be sure—in a nano-second. Add to them, your own senior management and employees. And just as easily, shareholders, investors and numerous governments and their agencies too.

Proactively understand and manage the potential risk to your reputation with the Ipsos Global@dvisor Reputation Risk Identifier research service.

It's a 22 country, online, semi-annual, syndicated research service that is specifically constructed to understand the reputation risk environment that is critical to protecting the goodwill and equity—both financial and public—of your brand.

  • Social & Political Risk
  • Corporate & Business Risk
  • Industrial Sector or Segment Risk
  • Trademark/Brand Risk (40 global leaders)
  • Familiarity
  • Favorability
  • Worth what paid for
  • Trust
  • Social Responsibility
  • Environmental Responsibility
  • Ad Efficiency
  • Profiles
  • Activism
  • Media & Internet Usage
  • Enviro/Eco

And, in addition to the syndicated portion of the survey, clients can add their own proprietary questions, and add countries beyond the 22 listed above.

With 22,000 interviews, in 22 countries, 2 times per year, in 22 days.

We call it the Ipsos Global@dvisor Reputation Risk Identifier.

You'll call it Indispensable.

For more information or to subscribe to the Ipsos Global@dvisor Reputation Risk Identifier, syndicated study please contact:

Paul Abbate
Senior Vice President, Ipsos Public Affairs
Telephone: +1.781.826.8930
Facsimile: +1.781.987.8798
E-mail: paul.abbate@ipsos-na.com