The Global Corporate Reputation Barometer is a fast, cost effective, global solution for measuring your brand or trademark's reputation.
The Global Corporate Reputation Barometer enables clients to measure and analyze the reputation of their brand or trademark in 22 countries across the globe, and better understand the financial link between their reputation and their bottom line.
This research tool incorporates the reputation pyramid, which measures awareness, familiarity, favorability, and trust, across global markets, comprising 75% of the world's GDP. Understanding how these key metrics can improve your ability to market to, acquire, and retain consumers is included in our standard analysis. Further context for your brand's reputation can be gained by adding your competitor's brand or trademark in all or some of the 22 markets covered by the barometer.
We field our study semi-annually in April and October, and collect 1,000 online completes from "broad elites", who skew up in education, income, and commercial activity on the Internet. Also measured are the opinions of your consumers, or brand purchasers, as well as influencers of your brand.
The standard package comes with cross-tabs, data tables, access to an online portal, and most importantly a custom analysis and presentation of the results to your team, with actions plans and next steps.
In 2008, the CRB will go back into field in April and October. Findings reported following our wave 2 study conducted in October 2007, provide a detailed snapshot of "Activists" or "Intelliventionists": those consumers who are young, educated, affluent and online. Why do their opinions matter? Because the attitude and behaviors of Intelliventionists foreshadow those of general consumers in the future. Learn more about Intelliventionists, and the CRB study, by downloading sample findings from our wave 2 study.
For more information about the Corporate Reputation Barometer, please click here.
Download Sample Findings Now
By submitting this request, you may be contacted by Ipsos regarding this or similar advertising, marketing, or public opinion research offerings.