Latin American Pulse
Companies are increasingly dealing with a global, rather than a regional marketplace. The Latin American Pulse syndicated study has been developed to provide private and public sector organizations with an understanding of economic, consumer, and social trends in six key countries: Brazil, Mexico, Colombia, Argentina, Bolivia, and Venezuela.
Data from this report can be used to:
- Pinpoint critical issues for citizens in each country and track Presidential Approval ratings;
- Understand citizen expectations and sensitivities around corporate social responsibility, and environmentalism, and foreign investment issues;
- Measure consumer confidence, intention to purchase and past purchasing behavior;
- Track disposable income and essential and non-essential household spending by category, including housing, water, energy, household and food, transportation, durable goods, telecom, travel & leisure; and
- Better understand and segment low income consumers within each country by their demographic and attitudinal profiles and buying habits.
Download information about the Latin American Pulse syndicated study.