Point of View:
"A Centavo Saved is A Centavo Spent":
Myth versus Reality in Brazil's Low Income Consumer Market
6 pages; 9 tables/charts
The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth markets. In Ipsos’ experience, clients are facing the low-income segment with a mixture of fascination and preconceived notions. Find out more about how low income consumers go about making purchasing decisions by downloading this Point of View.
For information about economic, consumer spending and social issues in Brazil, Russia, China, South Africa and India, including a special emphasis on low income consumers, please click here to learn more about the new Emerging Market Pulse syndicated study.
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