Conducted twice per year in 22 countries with global elite influencers, Global@dvsior now offers a global reputation tracker: Corporate Reputation Barometer (CRB). The Global Corporate Reputation Barometer offers both simple metrics as well as advanced analytical analyses. By using the already existing Global@dvisor platform, GCRB provides both breadth and depth at an accessible price. Study deliverables include ratings for your company benchmarked against a key competitor, a relevant list of important responsibility issues for companies to support, and attitudes towards globalization in terms of influence of large companies and government regulation.
In 2008, the GCRB will go back into field in April and October. Findings reported following our wave 2 study conducted in October 2007, provide a detailed snapshot of "Activists" or "Intelliventionists": those consumers who are young, educated, affluent and online. Why do their opinions matter? Because the attitude and behaviors of Intelliventionists foreshadow those of general consumers in the future. Learn more about Intelliventionists, and the GCRB study, by downloading sample findings from our wave 2 study.
For more information about the Global Corporate Reputation Barometer, please click here.
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