I-Rep American Public

What do Americans say about your organization's reputation?

Ipsos' syndicated tracking study, I-Rep American Public provides organizations with an optimal, cost-effective means of assessing its reputation's strengths and weaknesses on key metrics such as overall favorability, trust and advocacy as well as on image drivers such as customer service, quality of products and services, social responsibility and environmental responsibility.

The value of the study lies in the breadth and depth of information, as well as the opportunity to benchmark and track your reputation against both sector competitors and relevant comparators across the American marketplace, and to rank your organization against norms.

Subscribers to I-Rep American Public receive a detailed report covering:

  • Familiarity, favorability, trust and advocacy for your organization in the context of comparators across all industries, including key competitors and sector norms
  • Unprompted awareness of the organization's products/services and recall of recent news about the organization
  • Recalled exposure to the organization, e.g., advertising, news stories, usage of products/services, word of mouth, direct mail, representatives, website, stock ownership, etc.
  • Ratings of the organization’s performance on 18 reputation drivers including social responsibility, environmental responsibility, support for health and wellbeing, fairness, quality of products and services and customer service
  • Relative importance of these attributes in driving reputation
  • Suggestions on how the organization can enhance or improve its reputation
  • Ethical, socially responsible or activist and civic behavior

Subscribers also have the option of including their own exclusive questions to understand how specific issues and events are affecting their company's reputation.

For more information or to subscribe to the
I-Rep American Public study please contact:

Nicolas Boyon
Senior Vice President
Ipsos Public Affairs
Phone: (646) 364-7583
E-mail: nicolas.boyon@ipsos-na.com