Our Areas of Expertise – Reputation and Risk Management

Crisis Management Case Study:
Responding to the Pet Food Recall of 2007

Case Study

2 pages

In March 2007, several major brands of pet food were recalled due to contaminated vegetable proteins provided by a Chinese supplier. Ipsos had been working on marketing and advertising tracking projects for one of the major brands impacted by the recall. Because the Ipsos Product Marketing team recognized the need to create a pro-active communications strategy, they immediately connected their client with Ipsos Public Affairs. The two Ipsos teams worked collaboratively to provide the client’s researchers with a full fledged crisis response research plan. Learn the results of this study by reading our case study now.

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