Hear whether large companies are meeting the changing expectations of the American public and how they can fine tune their strategy and communications to build goodwill by viewing our recent presentation.
Recorded Webinar: April 26, 2007
Duration: 45 minutes
Speakers:
Nicolas Boyon, Senior Vice President, Ipsos Public Affairs
Annabel Evans, Vice President, Ipsos Public Affairs
Referencing new data from Ipsos' ongoing reputation research program, I-Rep American Public, we share insightful findings based on Americans' perceptions of over 15 industries and over 60 companies. Leading corporations rely on this program to guide messaging and community relations strategy, assess the impact of communications efforts, and provide business units and sales force with directions for growth.
By viewing this presentation, you will learn:
- What drives the reputation leading companies among the U.S public;
- Which companies stand out on key reputation drivers and why;
- How the public's concerns on issues such as healthcare costs, oil prices and the environment is affecting the image of industries and corporations; and
- Who are the 'Ethical Advocates and why they matter.
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