Charities
Charities are very conscious of their obligation to be good stewards of donated dollars. Expenditures on research must be justified in terms of a demonstrable impact on achieving core mission objectives. Our research programs can help you to attain this objective by providing your organization with a customized action plan tailored to meet your needs for more effective fundraising, advocacy programs, and communications.
Ipsos researchers work with a wide range of local, national, and international charities. We provide customized research services to each and every client. Your success matters to us.
Our extensive research among charities has allowed us to develop a database of norms for many basis issues, such as awareness and reputation. These norms provide context for your data in the not-for-profit marketplace, so you can see where your organization fits compared to similar organizations.
Typical areas of enquiry include:
- identifying and profiling your key target audiences
- growing your donor dollars
- measuring and enhancing your donor/ member satisfaction
- better understanding the needs of volunteers
- proprietary attitudinal segmentation analysis
- reputation analysis
- advertising testing
- advocacy and message testing
- support for media releases
Because of our size and interviewing capacity, Ipsos has a unique capability to talk to almost any group you want to talk to – a nationally representative sample of adults or a representative sample of your city, youth, your current or lapsed donors/members, prospective donors to your organization, elite audiences, those who are interested in your cause, those who have been personally afflicted by a particular disease, and more.
Why choose Ipsos? Ipsos provides all the benefits of a large research company, with the personal customization and relationship of a 'small town' company. We give you actionable recommendations to improve the performance of your organization. We have a depth and breadth of experience in doing research for non-profit organizations. And we are passionate about the non-profit sector.