About Public Policy, Communications, and Social Trends Research

Having a strong bottom line and a strong focus on the public good does not have to be a mutually exclusive goal. In fact, it's what our clients strive for. When it comes to research, we understand that the needs of our government and not-for-profit clients are different than the needs of our corporate clients. That is why we have set up a specialty research practice dedicated to examining public policy, public communications, and social trends.

We know this is not a narrow field: our clients and the subjects they are interested in are as diverse as snowflakes. But their common denominator is a focus and commitment to adding value to society, improving the lives of individuals, and contributing to the public good.

What we do

  • We develop and evaluate social marketing campaigns aimed at contributing to the public good, rather than selling products or services.
  • We help develop and evaluate government programs and policies that add value to the lives of citizens across numerous jurisdictions.
  • We work on behalf of associations and not-for-profit organizations that generate revenue used to contribute to the public good.

When our clients want to communicate with their stakeholders, staff, members, constituents, or clients about the value they provide; we understand that their value goes far beyond a monetary connotation. The audiences related to not-for-profit work are looking for far more than an efficient retail transaction and a quality product or service.

We use the latest in research techniques, technology, and thought, to tap into the market research expertise of Ipsos colleagues.. We leverage learning from the private sector -- which uncovers what motivates people to purchase -- and extend it to discover what moves people from intention to action.

If your organization is focused on the public good, i.e.: if you are a government body, an association, or a not-for-profit, odds are that in the last 25 years of conducting public affairs research we have touched on your issues and spoken to your audience. We have researchers across North America with backgrounds in social marketing, policy development, program evaluation, and public sector management. They have all been trained in how to find the evidence and information our clients need. Whether it’s a one time project or a multi-year focus, we have access to the latest research tools and methodologies and the know-how to adapt them to best meet your objectives.

For more information about Public Policy, Communications, and Social Trends research, please visit the sectors below:

Ipsos Public Affairs Offices