Our Areas of Expertise – Public Sector Research

About Public Sector Research

For our public sector clients, citizen understanding and support of their activities is the currency that drives their business.

We are the leader in public sector research. We offer our clients the experienced people and the research methodologies they need to make evidence-based decisions about their policies, programs, services and communications.

Having a strong bottom line and a strong focus on the public good doesn’t have to be a mutually exclusive goal. In fact, it's what our clients strive for. But when it comes to research, we understand that the needs of public sector clients are different than the needs of our corporate clients. And that is why we have a research practice dedicated to examining public policy, public communications and social trends.

What we do

The Public Sector Research Practice offers a complete range of services and methodologies (both quantitative and qualitative) to help our clients find the evidence and information they need to make decisions:

• An assessment tool for measuring the likely impact and perceived value of new policies/programs in their initial development phase.
• Priority setting exercises where policies/programs are traded off and overall objectives are refined.
• Public and stakeholder (internal and external) consultations on program and policy specifics.
• Communications and positioning. Our research helps with the development, evaluation and tracking of our clients’ communications activities (from earned media, to web sites, to advertising) to ensure citizens are aware of and understand clearly their policies and program.
• Program evaluations and citizen/client satisfaction studies that measure achievements (both real and perceived) and provide recommendations for continuous improvement.
• Public sector reputation studies that look at how organizational reputation and positioning affects public confidence; ability to deliver programs and services and credibility of communications.

The Public Sector Research Practice is comprised of specialties by sector as well as by area of expertise.