What we do

We manage the public release of all research data conducted for media partners and Ipsos clients across North America. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. This data is released to the media, stakeholder groups, (such as governments), and is used in advertising and other marketing collateral.

In addition to conducting research assignments on behalf of our media partners and clients, we also produce the Annual Media Relations Review syndicated study. The Media Relations Review is an elite survey of top editors and journalists from print and online media. Ideal for media, corporate, and public relations professionals, this report provides candid and current opinions about communications approaches, tools, and issues of interest to the media today.

Our media partners

In Canada, Ipsos Reid is the pollster of record for Global News and CanWest News Service, Canada's largest combined news property. In the U.S., Ipsos Public Affairs is the agency of record for The McClatchy Company, the third-largest newspaper company in the United States.

For more information about conducting research intended for public release, please see our public release protocol or contact us.

Ipsos Public Affairs Offices


Related Syndicated Studies

Trend and Public Opinion Reports:


In Canada:

  • Sean Simpson
    Research Manager
    Ipsos Reid Public Affairs
    (416) 572-4474
    sean.simpson@ipsos-reid.com
  • John Wright
    Senior Vice President and Managing Director
    Public Opinion Polling Division
    Ipsos Public Affairs
    (416) 324-2002
    john.wright@ipsos.com

In the US: